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It came as quite a surprise recently when iconic fashion brand Yves Saint Laurent announced that it will change its name to “Saint Laurent Paris.” Why, I wondered, would one of the most.Ralph Lauren is executive chairman and chief creative officer of Ralph Lauren, his all-Americ. There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi . It came as quite a surprise recently when iconic fashion brand Yves Saint Laurent announced that it will change its name to “Saint Laurent Paris.” Why, I wondered, would one of the most.
There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . Saint Laurent’s renewed success can first be attributed to an elegant and clever rebranding strategy which saw its name change to Saint Laurent Paris, shortly after Slimane took over. The.
Yves Saint Laurent Inside Out: A Creative Universe Revealed was recently published by Thams & Hudson, featuring photos by Carlos Munoz-Yague, with an introduction by Philippe Garner. The book . What's more, rather than a rejection of the brand's heritage, Yves Saint Laurent has characterised the move as a return to the company's original branding, thereby "restoring the house to its truth, purity and essence — and taking it into a new era" while "respecting the original principles and ideals." HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year. Ahead of what would have been his 83rd birthday, on August 1, Vogue looks at seven ways Yves Saint Laurent changed fashion forever. He changed the way women dressed Model in tulle and gold embroidered trapeze dress from Dior
We used Girvin’s proprietary BrandQuest® methodology to explore the heart and spirit of the YSL legacy — and the research of the learnings of the YSL brand constituency. That spiritual string is founded on the premise, and the promise of — a relationship to the genius of Monsieur Yves Saint Laurent.
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Say goodbye to “Yves Saint Laurent” – YSL is soon to be Saint Laurent Paris. Perhaps Yves Saint Laurent (YSL) is mostly known for their prestigious “YSL” logo (see below), but this legendary french label is taking a new route with its major rebranding and name.Having left Saint Laurent for the auspices of Céline, Hedi Slimane has once again ignited debate with another rebrand. The minor typographic changes—tighter kerning, adjusted letter forms and most noticeably, the dropped accent—may, in fact, be a graphical improvement. It came as quite a surprise recently when iconic fashion brand Yves Saint Laurent announced that it will change its name to “Saint Laurent Paris.” Why, I wondered, would one of the most. There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are .
Saint Laurent’s renewed success can first be attributed to an elegant and clever rebranding strategy which saw its name change to Saint Laurent Paris, shortly after Slimane took over. The.
Yves Saint Laurent Inside Out: A Creative Universe Revealed was recently published by Thams & Hudson, featuring photos by Carlos Munoz-Yague, with an introduction by Philippe Garner. The book .
What's more, rather than a rejection of the brand's heritage, Yves Saint Laurent has characterised the move as a return to the company's original branding, thereby "restoring the house to its truth, purity and essence — and taking it into a new era" while "respecting the original principles and ideals."
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HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year. Ahead of what would have been his 83rd birthday, on August 1, Vogue looks at seven ways Yves Saint Laurent changed fashion forever. He changed the way women dressed Model in tulle and gold embroidered trapeze dress from Dior
We used Girvin’s proprietary BrandQuest® methodology to explore the heart and spirit of the YSL legacy — and the research of the learnings of the YSL brand constituency. That spiritual string is founded on the premise, and the promise of — a relationship to the genius of Monsieur Yves Saint Laurent.
Say goodbye to “Yves Saint Laurent” – YSL is soon to be Saint Laurent Paris. Perhaps Yves Saint Laurent (YSL) is mostly known for their prestigious “YSL” logo (see below), but this legendary french label is taking a new route with its major rebranding and name.
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